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“Marketers need to build digital relationships and reputations before closing a sale.” – Quote by Chris Brogan, Chief Executive Officer of Owner Media Group
Digital marketing as a career offers a plethora of opportunities for those who are willing to work hard, be creative, be fluent in languages, and be smart. With every company needing a strong and unique online presence, the sky is the limit for career makers. It is the right time for those seeking a career that has a golden future for years to come. Over a period of time, as in other fields of work, changes filter in and new generations bring their own values & aesthetics into the trade. In this blog, we look at the next generation of digital marketers and how they perceive their trade and career.
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They are comfortable in small set-ups, even startups. They don’t seek the luxury of working in big brands or have them embellish their resumes. They work hard and work smartly. But mainly, they listen to the client. And work as per the actual needs of the client, not artificially manufactured needs, which big brands tend to do. If something is not right for the client, they have the will to tell them so and not pander to their egos just to keep the client happy.
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The new generation is not bothered by figures, statistics, or quantification of their work. They are firm in the belief that content generation and marketing efforts have to help their clients/prospects and provide reliable & much-needed information. KPIs such as leads, response rates, and click-throughs are just measures of effort put in, not the end game. They are not the final goal of their work.
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They are aware of the power of podcasts and LinkedIn. They are churning out content via podcasts, as they know that the podcasts are the “new blogs”. Plus, LinkedIn as a social media platform is relatively unexplored and unused. The new generation of digital marketers is tapping into it for their clients. They are creating the right content for marketing themselves and their customers.
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This new generation knows that content is king. They know that the audience does not care about how big your brand is, the number of employees or awards won, or the location of the office. The audience is just interested in engaging and relevant content, which is also helpful to them. Thus, they work towards it with missionary zeal.
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Marketing is evolving; first, it was traditional modes of marketing such as radio, TV, print, or hoardings. Now it is digital on social media channels. The breed of marketers is evolving as well, for the betterment of their target audiences, their clients, and for themselves. Are you planning to make digital marketing a career? If yes, welcome aboard an exciting career option where two days are never the same.
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