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“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo
The popular digital marketing career keeps evolving at times. As with each industry, it must keep pace with time. In this blog, we examine in brief the top skills digital marketers must have to be able to perform their job with élan. Digital marketers need to be a combination of many skills such as a writer, an analyst, a finance guy, and a designer, basically a multi-faceted guy. Should we find out what these skills are?
The top skills for digital marketers in the coming years are:
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Be a wordsmith. A wordsmith is someone who is defined as a person who is skilled in a language, especially in the art of writing. Everyone is attracted by good content and skillful storytelling. Stories leave an impact. Some of the best examples of storytelling and engaging content are Paper boat drinks, Artisanal Bhuira jams of Himachal, and Cream of Ice from Delhi. Digital marketers need to have a good command of the language, write and articulate well and have a flair for words. To polish their skills, the more they read the better they get at the craft. Also, write a journal or blog to become a better writer with time. Develop their online presence.
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Good at data analytics. Marketers must become jack–of–all–trades and this includes being able to study & use data to gain valuable insights. Data-led insights aid marketers understand clients holistically, planning well and take remedial action when things go away.
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Be good with the design element. Apart from being good in writing and data analytics, marketers also need to double up and dabble in designing creative posts, images, and videos. Marketers master the basics of design as well as the medium of visually appealing & engaging posts. There are many free, easy-to-use, cloud-based tools that come with ready-made templates and make design a piece of chocolate cake.
Must read: DESIGN ELEMENTS FOR DIGITAL MARKETING THAT DIGITAL MARKETER ALWAYS USE
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Be familiar with tech tools. The 21st century is all about tech and digital uses. So digital marketers need to be familiar with the tools of the trade. Basic or working knowledge of tools used in the industry is a must. One doesn’t need to be a nerd or a tech geek to know about these tools via various resources such as online, publications, social networks, or referrals.
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Knowledge of budgeting and planning. These skills are important as well to be good in your job. Budgeting helps you to stay on track for your clients and not overshoot their budget and thus render the project unviable.
About the Author
Rahul Ray
Rahul is a seasoned consultant in travel, transport and hospitality sector subject matter expert with over 20 years of experience and constantly challenging himself to re-define travel distribution and channels, Dedicated Son, Love Nature and Politics both
