SALESFORCE MARKETING CLOUD AND DIGITAL MARKETERS
“Salesforce marketing cloud is like a magician with many tricks up his sleeve” – Quote by Dr Praveen, Marketing head for a hospital in Hyderabad.
64% of consumers feel that businesses need to harness the latest tech tools to keep themselves relevant and ahead of the pack, as per a survey conducted. The marketing cloud of Salesforce is one such powerful tool in the hands of businesses. It allows you as a business to engage with your customers or prospects with curated, relevant messaging, at the right time. Thus, instead of shooting arrows in the dark with no returns, targeted marketing is the mantra, the business returns the fruit.
The benefits of Salesforce marketing cloud are:
Integrated and Customised Solutions - The marketing cloud is a boon for all marketers. It helps in all aspects of a marketing campaign such as cell phone, social media, internet customisation, advertising, content creation & management and data analysis. Its data analysis components allow for teams/departments to undertake reviews to better understand what works and what isn't. Plus, it tells which parts of the campaign is drawing more engagement/eyeballs as well as which campaign / or its part is converting prospects to paying customers. A better understanding of the client journey is obtained which facilitates better client communication based on different criteria such as demographics and personal preferences.
Event focussed actions - Digital marketing as we know can / does focus on personalised and relevant outreach unlike other large-scaled mediums such as TV, radio or print. In this context, event-triggered marketing is gaining ground. For example, “rate our service” emails after a client service email or tele conversation or welcome emails with product tutorials that are sent out after the buying of an item. The Marketing Cloud is linked to both Salesforce.com’s Sales Cloud and Service Cloud to provide relevant messaging and overall enhanced client experience.
B2B or B2C functionality - The marketing cloud is an integral and important tool in the hands of the marketing teams. With the right tools, companies can see their efforts bearing fruits, and Salesforce client notices consistent higher conversions and more communication leading to them getting better ROI and creation of the brand building. It does not matter who the customer is (a business company or a client on the street), the marketing cloud is like a magic wand, which allows for, meaningful engagement with clients and a solid relationship which passes the test of time. Strong analytics tools and smooth channel integration translates into your business engagement with any client at any stage in their journey.