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Benefits of using Salesforce For Non Profit Organizations

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Benefits of using Salesforce For Non Profit Organizations

It might seem incongruous that Salesforce (The number 1 Customer relationship management platform in the world) and non-profit organisations can be on the same platform. These two entities seem to be pole apart, from different worlds, however, this is further from the truth. Salesforce believes that non-profits can leverage its power to improve its overall working and better utilise its funds. It provides a single connected platform where its various departments such as fundraising, program management, marketing, etc can be united and work united on a common purpose. 

Mala Sahni of Gurgaon, India runs an animal shelter in the outskirts of the city. She has over 50 dogs housed in a sprawling landscaped location, with landscaped gardens and a serene environment. Her passion is to help as many dogs locally as she can. As usual, donor funding was a problem and she often dipped into her personal savings to keep the mission going. This is until she harnessed the power of Salesforce. By adopting this powerful tool, she was able to get a 360-degree view of her venture, put into practice ways to streamline her process, cut back on wasteful expenditure, connect in a more meaningful way with her supporters who were her donors and optimise her resources. The finances of the animal shelter started looking better and the funds started trickling in on a regular basis. Mala was able to breathe easily. She was grateful that she adopted Salesforce and it helped put her non-profit back in the green. 

To know why and how an NGO can use salesforce read our blog.

Therefore like Mala Sahni, there are hundreds of non-profits who are turning to Salesforce to make an impact.  The CRM allows you to review and engage with various stakeholders such as donors, partners, beneficiaries and so. A survey by Salesforce has shown 30% donor retention by NGOs after they harnessed its power. So whether you wish to connect with donors for funds, implement your programs in a more streamlined and optimal manner, or even spread the good word to the larger world, Salesforce is the way.  Harish in Ranchi, who runs a health NGO for the under-privileged communities couldn’t agree more. The young health professional has been using Salesforce for the past few years to improve the functioning of the NGO and making it more corporate-oriented. Salesforce has enabled him to reach these goals. 

Salesforce Nonprofit Success Pack is a great way to begin the journey in conjunction with a certified Salesforce partner-vendor whose ethos & desire is to help local communities. One such company based in Delhi is Codleo, which has been associated with a school in North-West Delhi for children of marginalised sections. The success of NGOs is a success for Salesforce and for all of us. The CRM Allows NGOs donation tracking, grant tracking, and marketing strategies for the concerned departments.

Also read: How salesforce can  help non-profit organisations

So if you own an NGO or work or know someone who does, inform them of Salesforce and help them to gain wings and help many more through their great work.

 

About the Author

author
RS Maan

RS Maan is a Salesforce certified business consultant with 18 years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.

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