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SALESFORCE MARKETING CLOUD 2021: NEW FEATURES IN ADDITION

Salesforce universe keeps expanding with new products, features, and enhanced editions being rolled out three times or so a year....

FEATURES AND BENEFITS OF GRANT MANAGEMENT IN SALESFORCE NPSP

Salesforce for NGO tool gives access to grantees to submit reports, see timelines for disbursal of the monies, and action needed on their part to ens...

PERSONALISED INFORMATION HELPS MARKETING DEPARTMENTS

Marketing departments of organisation (big or small, family run or corporate) are constantly needing to evolve with the time and keep ahead at least o...

EASING WORK – LIFE BALANCE FOR ALL: FLEXIBLE WORKING HOURS

The ripple effects of the Covid – 19 pandemic of 2019 is being strongly felt across the world from Brazil to Europe to India in the summer of 2021....

IMPORTANCE OF SALESFORCE AND FINANCIAL SERVICES INDUSTRY

No major industry can survive if they don’t put their customers at the centre of their universe. Customer delight or satisfaction is not lofty terms...

SOME IMPORTANT MISTAKES WHICH FORCE EMPLOYEES TO QUIT THEIR JOBS

Lack of options for profile changes within the organisation. If companies were big and mature to allow employees to apply for posts / positions that t...

SALESFORCE PARDOT - BEST MARKETING TOOL FOR B2B AUTOMATION

Pardot being a part of Salesforce comes with trust, security, and performance that thousands of companies have come to associate Salesforce with. It ...

IMPORTANCE OF SALESFORCE SUPPORT SERVICES AND MAINTAENANCE

Taking the help of a Salesforce partner for deployment should not mean the end of their services. Most companies feel that once the deployment is done...

6 THINGS ABOUT PARDOT SALESFORCE ADMINS SHOULD KNOW

Pardot which belongs to the Salesforce family is a marketing automation solution that helps companies create meaningful connections, generate more pip...

EVOLUTION OF DIGITAL MARKETERS IN NEW GENERATION

The breed of marketers is evolving as well for the betterment of their target audiences, their clients, and for themselves....

WHY DO PEOPLE LEAVE THEIR JOBS OFTEN OR KEEP SWITICHING TO DIFFERENT JOBS

Ms Malti Bhandari, senior office with a diplomatic mission in India retired after nearly 4 decades of service within the same organisation....

MICROSITE: WHAT IS IT AND HOW DOES IT BENEFITS BRANDS TO GROW

For marketing purposes, one of the least used or understood tools is a microsite. In fact, most people are not even aware of such a term....

TOP MOST SKILLS FOR DIGITAL MARKETERS IN THE COMING YEARS

Digital marketers need to be a combination of many skills such as a writer, an analyst, a finance guy, and a designer, basically a multi-faceted guy. ...

HOW TO CRAFT A GOOD MARKETING PLAN FOR YOUR BUSINESS

A start – up or well entrenched company, both need a well-crafted and thought-out marketing plan, based on ideas, analysis and observation. This is ...

WAYS TO BOOST YOUR SOCIAL MEDIA MARKETING TO BOOST YOUR BUSINESS

Social media marketing is an economical and effective form of marketing for companies, big and small. But without a proper plan and information, it ma...

SALESFORCE SALES CLOUD FOR NEXT GENERATION WITH MODERN TECHNOLOGIES

On 24th March 2021, Salesforce announced the launch of their next generation Sales cloud for a digital world. The cloud has 7 new features, some which...

EXPANDING COMPANIES AND THEIR TECHNOLOGY REPERTOIRE

Every company / business big or small, family run or corporate needs to have a repertoire of tech & digital tools by their side. These tools are enabl...

6 DESIGN ELEMENTS FOR DIGITAL MARKETING THAT DIGITAL MARKETER ALWAYS USE

Design is the key to attracting eyeballs and gain an audience. A good and well-designed social media post is your calling card. Let it be so good that...

BE SMART AND OUTSOURCE YOUR DIGITAL MARKETING FOR YOU SEO COMPLEX

Diya W, late 20s and a passionate home baker in Poona got into baking as she was fed up with her hotel marketing career and wanted to take up baking a...

CUSTOMER DELIGHT IS THE NEW MEASURABLES FOR THE COMPANIES

Everyone is running after happy customers. Happy customers = loyal customers = brand ambassadors. Who doesn’t want them?...

SALESFORCE INTEGRATION PATTERNS AND BEST PRACTICES FOR SALESFORCE USERS

In this blog post, we shall examine in brief the various Salesforce Integration Patterns. This is an important topic and source of much discussion in ...

CONTINOUS UPSKILLING & LEARNING IS A NEW WAY OF LIFESTYLE

With humility and the right attitude, upskilling and learning will be your closest companions on the journey of life. Embrace them with open arms....

THINGS YOU NEED TO KNOW BEFORE INTEGRATING SALESFORCE WITH ANYONE

Rajesh Verma runs a large pharmacy in South Delhi with certain tech tools, but he had heard about salesforce and the difference it could make to his b...

NEED OF RESKILLING FOR WOMEN TO REJOIN THE WORKFORCE

Meet Ms. Neeti Sardana, mid 40s, happy family person, and a former IT person. She had given up her flourishing career after her marriage and moved fro...

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