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5 Ways Salesforce Pardot Can Help Your Business

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5 Ways Salesforce Pardot Can Help Your Business

“Pardot enables me to see in real-time what products my prospective clients are interested in. Plus, I am able to plan my day better thanks to Pardot” – Quote by Vineet Rana, Sales Manager, Delhi based firm.

Pardot is a marketing solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. Pardot helps the sales and marketing teams to be more efficient. This is achieved through automating repetitive tasks thus freeing human resources, improving lead prioritization as well as lead nurturing strategy, creating a closed-loop reporting system, and so on. Pardot makes your company into a lean & mean machine, decreases your lead conversion time and in the end, increases your financial bottom lines.

Canada based Software Company Intelex has benefited immensely via Pardot. Intelex is a global leader in the development of EHS and quality software. They have gained a 20% increase in MQLs, Gained visibility into ROI and Created more leads, and better leads, for sales. Their senior manager said "Pardot powers all our email marketing, lead routing, and nurture campaigns."

As you can see, Pardot is a win-win solution for you. Just as big companies worldwide adopt Pardot, so can you. Doing it with an ethical and experienced partner company such as ours is the logical way forward.

As a certified Salesforce partner, Our Pardot Consulting Services Include:

Discovery and audit – We engage thoroughly with you over meaningful meetings to better understand your existing marketing and sales processes, audit your qualification criteria and actions for advancing the leads and opportunities down your funnel.

Reinvent the wheel – If you are already using Pardot services and are not happy with its performance, we are happy to relook at your process. Our team will be able to identify potential bottlenecks and highlight areas for improvement. 

Marketing Automation Strategy – We will create a plan to implement the Pardot marketing automation strategy which is just right for you. The strategy includes page actions, completion actions, automation rules, and engagement programs.

Reporting – We create a closed-loop reporting framework to oversee the performance of your entire marketing and sales process and all active programs.

Training – We provide customized training sessions (on-site or off-sites) for the concerned departments to gain the most from Pardot including how to leverage  key Pardot features within Sales Cloud. Our training sessions are engaging and simplified so that adoption rates are high by the end-users.

To know more about our services read: Codleo Salesforce Services

As a Salesforce certified partner, we ensure that you derive the maximum benefit from Pardot to enable your business to reach new heights and streamline your outreach programs with your large scale customer base.

Also read: Ways marketing automation enables small business growth.

Here is a bit of light-hearted information on Pardot. The word is taken from the Latvian language and it means “to market”. It could be just an urban legend but apparently its founders sat down with Google translation service and key in the phrase “to market” in every language until they found one they liked.

So pardon me, sign up for Pardot and see your company gain wings.

 

 

About the Author

author
RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.

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