WEBSITE DESIGN CHANGES FOR SUCCESS
Mr. Rajesh Kumar, 45 years, run a family legacy pharmacy in the small market of the tony Hauz Khas colony, South Delhi. He had a vision for increasing his business and the vision had a digital transformation at the core of its being. He got in touch with a local IT company who drafted a plan of action . Among the actionable was the re-designing of the current static website which had only the basics on it, and was more like a digital version of a visiting card, with very little value otherwise. The website project envisioned making it into a dynamic portal from where clients could make purchases for home delivery. The new look site would serve as a selling point, thus increasing the revenue generation for the pharmacy. And this is exactly what happened when the digital transformation project ended with Rajesh heaving a big sigh of relief.
This is just an example of the transformational power of tech and changes in the design of a website to bring things up to date. All across the planet, companies, big and small, have realised the power of the ubitiquous website and are investing heavily into transforming them into classy, savvy, tools of selling and marketing, and so on. The few ways website design changes herald success are:
Integrate responsive design - Responsive design means that the site adapts to any device used by people. If a person accesses the website on their mobile device, responsive design ensures that your site fits the smaller screen. People using the same website from a desktop, laptop,, iPad, tablet and so on will have a great experience, irrespective of the device they are using. You must integrate responsive design into your site because 1 / 3 rd of web visitors are likely to purchase from mobile responsive website as more people are spending time on their website. A good website that is device responsive is crucial for success.
CTAs must be visible - For increasing your sales, the company needs to concentrate on "calls to action" (CTAs). When your client likes the information/product on your site and is ready for the next step which means purchasing, they look for CTAs to guide them. If your CTAs are not visible or guide the audience, you are losing golden sales opportunity. So CTAs are an important consideration. One way to improve sales is to create CTAs that pop off your page. Design CTAs that interact with the audience and are easy to find. This leads to more clicks = sales = success. Do it.
High quality visuals - Use of good quality, informative and aesthetic visuals all over the website is a great way to attract eyeballs and engage with prospects, leading to sales. Visuals provide relief to viewers from too much text. They break the monotony and convey much more than words. Visual relief should be relevant and crystal clear. A Good website has high-quality visuals that improve the user experience. Images, videos, or graphics can be added as a visual pop to your site.