Publish date:

• 28th December, 2023

Do you know who are the leaders in the marketing automation sphere? Which brands are currently winning the hearts of marketing teams?  The space is getting crowded with many players jostling for prominence. In this blog, we talk about 5 of these prominent players namely – Mailchimp,  Salesforce Pardot, Hubspot, Leadsquared, and Marketo.

1. Mailchimp - One of the familiar faces in this space. It's advanced, automated multichannel tools fuel customised marketing messages that grow alongside your business. It is considered an affordable option that is lucrative for small and medium-scale businesses. It is easy to use for beginners so less stress for its users.  It Sets triggers from website and landing pages and can segment the audience. This is useful for targeted messaging that we all rely upon so much in today’s day and age. It also enables the importing of contacts from other platforms. Its cons include the inability to schedule emails with the free plan, some templates are paid, and only limited emails can be sent in all their plans.

2. Salesforce Pardot – From the house of Salesforce, Inc. comes the most famous player in the market. It is an excellent option for medium-scale businesses and large enterprises. Salesforce Pardot is in a league of its own across mar-tech automation and email marketing, primarily because it brings together an intuitive design with robust features with many integration options and AI-powered analytics. It is slightly on the expensive side but makes up for its ROI in a short period.  Salesforce Pardot is popular because of its robust features that include list-building features, lead-scoring packages, contact tags, campaign rules, and many other automation capabilities.

3. Hubspot - HubSpot is fairly priced on the high end, but it has most of the advanced features available are present market automation top players. However, some common features are available only for the high-end packages. HubSpot has superior marketing automation tools and an easy-to-use interface. Its marketing automation optimises repetitive workflows or processes, such as email campaigns, client journey management, social media marketing, email customisation, and so on. HubSpot provides automated and data-led visibility, which allows companies to design profit-generating campaigns.

4. Leadsquared - LeadSquared is a multi-purpose tool that is been used for prospect management, monitoring, and review in marketing-focused firms. Users are finding it critical for handling prospects from different websites and online ads, as well as streamlining call center operations. The strong reporting feature allows users to provide quick glimpses of prospects in the marketing funnel to customers, aiding communication and decision-making. Plus, LeadSquared is a pocket-friendly marketing automation tool for B2B clients, with a wide range of features such as campaign creation, distribution, analytics, prospect scoring, landing pages, and triggered campaigns.

5. Marketo - Marketo is an enterprise-level platform for companies, marketing, and sales teams that need robust marketing automation capabilities as well as many third-party integrations. To reduce the stress of using this tool, Marketo has split its platform into different applications that enable users to pick and choose the functionality that they want without adding unwanted functionalities. It is very user-friendly and integrates seamlessly with Salesforce CRM whereas its pricing is a bit on the steep side. The landing page and form builder are not the simplest to use.

So here are the five options in front of you. You should choose your preferred marketing automation tool that suits your pocket, business goals, and your comfort level. Onboard a marketing automation tool and revamp your marketing team and their way of working.