Publish date:

• 24th August, 2023

In today’s blog learn how various components of Salesforce marketing cloud are proving to be a hit with the marketers. They are enabling the bond between businesses like yours and your audience/clients to deepen over time.

Below are the Top Ways Salesforce Marketing Cloud deepens bonds between you & clients:

1. Curate smarter segments with Artificial Intelligence. Customising content for clients begins with segmenting the audience base for effective marketing. However, with client data parked in many apps and in many channels, it is difficult to segment the audience.  Even if the client info is parked in a single place, creating appropriate segments is a tough act. Thanks to Data Cloud for Marketing’s Einstein Studio: BYOM for Amazon SageMaker, companies can curate smarter client segments with their own AI models. Marketing & data science teams use Customer 360 data in their data science tools, create & train AI models there, and then install them within Data Cloud for Marketing for use in segmentation & customisation.

2. Comprehend performance on a segment level. Salesforce has made improvements to Salesforce Marketing Cloud Intelligence’s Connector for Data Cloud. Earlier, the Connector was restricted to some data sets (Calculated Insights and Predefined Insights) in Data Cloud. This made it tough for marketing teams to get a detailed insight into segment performance. Now Intelligence users make use of a free SQL query to intake the entire Data Cloud data, including data model objects, data lake objects, and calculated insights into Intelligence via TotalConnect and/or Granular Data Center. This enables companies like yours to pinpoint where the marketing strategies are ideal for client engagement and which channels etc will be beneficial in increasing audience numbers. 

3. Unification of data in one place to enhance marketing. Disconnected and dirty data are of no use. For marketers to ace the game, they need access to clean data parked in one place that can be accessed by all stakeholders. Account Engagement: Data Cloud Integration solves this issue by keeping all data in a single place – even information parked externally of the Salesforce ecosystem. You may start it for use in the Salesforce Marketing Cloud Account Engagement. This enables B2B marketers to design superior segments & engine quality dynamic content so the journeys they design are customised for clients.

4. Customise client journeys to stay relevant.  It's time to tailor all client journeys. Thanks to Salesforce Marketing Cloud Personalisation’s Dynamic Journey Remapping, businesses can update automated journeys for clients en route. This is accessible to clients who have both Personalisation & Marketing Cloud Engagement’s Journey Builder. Keep clients happy with communication that wins the hearts & minds of clients. Go beyond their expectations and keep the sales ticking with Salesforce Marketing Cloud.

5. Scale the customised messaging to audiences. Here comes the Package Manager Industry Solutions for Salesforce Marketing Cloud Engagement to the rescue. It contains templated campaigns for some specific industry use cases, with incluinclude of more industries over the years. Each template comes with pre-configured, ready-to-use journeys, text, assets, and automation landing pages.

Also Read: REASONS YOU NEED SALESFORCE MARKETING CLOUD