Publish date:

• 17th October, 2023

Marketing teams have a tough job, and they need to employ all the tools in their arsenal to be impactful. In this blog, we examine some hot tips that if employed thoughtfully pay off handsomely in the years to come. These tips are based on years of experience as a Salesforce Consultant.

Here are the top tips to be a marketing champ as per a Salesforce Consultant:

1. Be your authentic self. Marketing is much more than a transactional relationship says a Salesforce Consultant. If the marketing team of a business focuses on this aspect, then they are losing out in the long run. Companies would end up losing business and clients. It’s time to forge a stronger bond with clients with the help of values-based marketing: Identify what your company believes in and insert that into your marketing & messaging. This is a differentiator for your business, from your rivals. And yes, your audiences will note and appreciate the same. Nearly 80% of respondents in the survey expected the brands they are using to have defined and strong values. It’s important for businesses and their marketing team to get audience feedback on what matters to them and engage with them accordingly. Forging trust is important for a positive brand experience — and the foundation of a long-term relationship.

2. Embrace change to stay ahead in the game. Marketers need to be agile in their thought & strategy as well as innovate to be in the game. Marketers need to keep experimenting with different marketing strategies & tactics. To make this happen, data must be parked in one centralised place for all to access and use. Rope in the latest buzz-making tool – Artificial Intelligence. Don’t see it as a threat says a Salesforce Consultant. AI saves time and money as well as enables the automation of tasks besides segmenting client information. When brands connect with audiences on the right channel, at the right time, it spells success confirms a Salesforce Consultant.

3. Use data-driven insights to connect with audiences. Customisation is a buzzword that has been around for some time and when crafted properly, it can be a game changer. This is an expectation that clients & audience demand and lead them to be loyal to brands that are consistent in this strategy. Begin by getting AI to segment the database so customised messaging is enabled. Segmentation is based on attributes such as demographics, behavior, preferences, purchase history, and so on. Leverage dynamic client insights to adapt and increase the impact of every engagement. Thanks to unified data, marketers have access to a unified client profile that modifies itself based on activity and behaviors, enabling the creation of customised content and experiences. Contact Codleo Salesforce Consultant for your needs.

4. Leverage client-generated content for your benefit. Use audience-generated content after seeking permission and see how your brand zooms up the loyalty base. Customers feel valued, become, and advocates and this leads to increased sales and ROI. Have fun on social media and be witty, smile Salesforce consultant.