Publish date:

• 16th January, 2024

Best practices produce good results be it for a person or a company. In today’s blog, we examine some of these standards or guidelines that ensure that your Salesforce org works optimally and delivers the results it is meant to. Let’s examine these trends.

The Top Salesforce best practices in 2024 are:

1. Client-centric approach is needed. Placing the client as the mainstay of your business strategy is a no-brainer. Salesforce has many tools to enable businesses like yours to comprehend client requirements and preferences, allowing for personalised engagement. These are implemented by Salesforce companies. To begin with, Use Salesforce Customer 360. This tool offers a centralised view of clients across all departments, ensuring a detailed comprehension of client engagement & history. Use Salesforce’s AI capabilities to obtain visibility into client behavior and requirements. Without this best practice in 2024 and beyond, any company is doomed to fail say Salesforce companies.

2. Quality of the data and its management. Focus on ensuring that data remains clean & accurate will be among the Top Salesforce best practices in 2024. It’s incumbent upon businesses to ensure that only clean data is migrated or remains in the system. This way the insights, reports, and dashboards reflect the real-time scenario, and any plans/actions/strategies are not based on flawed data. It’s advised that timely audits need to be conducted by an internal person/team to check data quality and act.  Companies can leverage Salesforce Data Management Tools to clean and make your data of sound quality.

3. Optimise Salesforce for all devices. It is important to ensure that this optimisation is kept in mind always as a best practice. Ensure the staff is empowered with the Salesforce Mobile App to access information while on the move or working remotely.  Personalise for Cell Phone Experience.  Customise the Salesforce experience for cell phones considering its rampant usage, with attention on usability & accessibility.

4. User adoption and training. Change is always resisted. This is especially true when it comes to adopting new tech for work.  The best practice in this case is to provide customised training sessions/modules which are followed up by refresher courses. User adoption is also enabled via hand-holding. This is provided by Salesforce companies in their comprehensive support services contract. Or getting employees to study and be certified in Salesforce as a benchmark of their expertise.

5. Integrates with business tools & systems. The power & usage of Salesforce becomes stronger and more robust with integration with other business tools such as Zoom or Ms-Office. Use Salesforce APIs to link your org with ERP, marketing automation, and other systems.

6. Continued attention to security & compliance. Strong and proactive measures to keep the company and data safe remain strong. Best practices like Salesforce’s security features such as two-factor authentication & encryption must be implemented. It's also important that the Salesforce usage is compliant with the rules & regulations of a country. Salesforce companies are the I for this partnership.