Publish date:

• 17th January, 2024

We are presenting in today’s blog our list of Top Marketing Cloud Tips in 2024 for all marketing teams and brands who are seeking to be more impactful this year than ever. Let 2024 be the year when Marketing Cloud and Codleo’s Salesforce Implementation Services unleash their power for your success.

Here are the top marketing cloud tips for 2024:

1. Know who your target audience is. Gone are the days of the “ cookie cutter“ approach. Generic marketing campaigns that don’t yield results are so passe. It is time to know who the target audience is and effectively target them. Salesforce Marketing Cloud’s data tools, like Audience Studio and Data Studio, enable companies to collate and study client information from different sources. This data allows you and your company to obtain important visibility into client’s requirements, behaviours, activities, and demographics. Once the business has a fair amount of target audience information, use Salesforce Marketing Cloud to segment the audience base. This segmentation, based on factors such as demographics, purchase history, and engagement level, sets the stage for customised marketing that works.

2. Customise each client’s journey with your brand.  Salesforce Marketing Cloud’s Journey Builder is an important tool that enables businesses to design personalised client journeys. With a drag-and-drop interface, businesses can curate customised engagement based on triggers like client behaviour, needs, activities, and demographics. Customizing the client journey based on their behaviours sets the tone for marketing messages that resonate & are relevant.

3. Multi-channel marketing campaigns need to be automated. Automation is critical to enhancing the efficiency & effectiveness of the team’s marketing efforts. Salesforce Marketing Cloud has many automation tools in its arsenal, like Automation Studio and Journey Builder. Both motivate users to design and handle multi-channel marketing campaigns, smoothly. By automating marketing campaigns across different channels, messaging can be delivered when the audience is most likely to be receptive. With Salesforce Marketing Cloud, coordinating campaigns across email, social media, SMS, and other channels is possible for a consistent & smooth client experience. Contact us for Salesforce implementation services.

4. Email marketing needs to be leveraged. Email marketing is an excellent way to reach a global online audience. Salesforce Marketing Cloud’s Email Studio enables companies to curate & send focused emails with customised messaging, making way for the right message to reach the right audience at the right time. To increase the efficacy of email marketing campaigns, use Salesforce Marketing Cloud‘s A/B testing and analytics features. Marketing Cloud is implemented via our Salesforce Implementation Services.

5. Use social media management. Social media is a critical weapon of modern marketing strategy. Thanks to Salesforce Marketing Cloud’s Social Studio, the team can view the engagement of your brand’s social media presence via different platforms. Analysing the brand’s social media presence is important for optimising the marketing campaigns. Social Studio allows users to review sentiment, monitor engagement, and quickly reply to comments and messages, ensuring a strong bond with leads, audiences, and clients.

Get ready to deploy Marketing Cloud via our famed Salesforce Implementation Services.