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SOCIAL MEDIA MARKETING AND SMEs

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SOCIAL MEDIA MARKETING AND SMEs

“  When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. “– Quote by Gary Vaynerchuk, Belarusian-American entrepreneur, author, speaker, and Internet personality. 

The 21st century is the age of social media. It could be watching videos on YouTube, posting holiday pictures on Instagram, searching for jobs on LinkedIn, sharing your inner thoughts on Facebook, or chatting with friends on Snapchat. Everyone is on it, be it 70 plus ladies in Canada to professionals in Zambia to millennials in Brazil. Thus, social media presence for small and medium size companies is given, a mandate for progress. Without them, a company in this day and age is setting itself for failure.  They will be losing the edge to others who will steal a march over it in days to come. So, no one can afford to miss out on the many benefits of social media marketing. 

The advantages of social media channels for companies are: 

  1. Most social media channels are free, so there is no cost to get on board. 

  2. The reach of the brand widens and one’s ability to widen the catchment area increases 

  3. Positive, informative, and helpful engagement on social media builds a company’s reputation 

  4. Data from these channels helps a company to plan and make plans for the future 

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 The most popular social media channels currently are YouTube, Face book and Instagram. Facebook is popular with the older demographic while Instagram is home to a younger audience. Salesforce's “The State of Marketing” report mentions that over 83% of marketing companies use social publishing and advertising as a client and lead communication medium. Once a company is sure about using these mediums to increase its outreach, the next step is to sign up and start posting. Salesforce poll revealed that around 48% of clients are happy to use social media to get information on small companies and their services/goods. 

Advantages of hiring a social media partner: 

  • They are responsible for maintenance of the sites 

  • They are responsible for all updates and posts 

  • They create engaging and relevant post for all mediums 

  • They create the accounts and all the administrative tasks 

  • The company is spared the headache of the nitty-gritty of daily social media challenges 

Small business owner, Ms. Anushree Birla of Jaipur says “Social media is my only route of marketing and advertising as its free and reach wider. Engaging posts with eye-catching pictures is the key to success. Plus, always being customer focussed”. 

Many small business owners are hiring partners like Codleo for overseeing their social media channels while they are free to look after their main businesses. So, if you are a small or medium sized company anywhere in the world in need of social media marketing, we are happy to partner you for your success. 

 

About the Author

author
RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.

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