Publish date:

• 19th December, 2023

Today’s world revolves almost entirely around data. Any action taken or thought expressed can be considered data. Your browsing history shows where your interests lie, if you like doing yoga or if you find Kit Harington hot; your shopping history shows what you’re in the market for if you’re taking a trip, or if you’ve taken up a new hobby; your chat history or posts reveal your ideologies. Needless to say, in this age of information, all but breathing is data. Not just that, but all this data needs to mean something. It needs to be put to work so that things happen automatically. This is where Salesforce comes in! 

Salesforce, the #1 CRM in the world for 5 years in a row, is used by a variety of businesses for organizing and managing their business requirements. The first thing anyone notices about Salesforce is its ease of use, its plethora of functionalities, and the wide array of applications it can integrate with. Although accurate, this is not the complete picture. Before you can enjoy the joys of using Salesforce, it needs to be set up properly, and data needs to be fed in accordingly. Even after going live, the business needs to engage the services of Salesforce Support Partner for the proper functioning and maintenance of the platform. 

• Effective Go-Live: If you are new to the Salesforce software, it can be tricky to properly launch it into your company. The right Salesforce partner will work with you throughout the software implementation. This is the time when users at your company are starting to make use of the software. Their feedback and suggestions make for the final touches to the customizations so that the transition goes as smoothly as possible for them. Salesforce Support partners are even available post-implementation to take care of any issues that users may face. As the owner or senior director of a business, the feeling that your company employees are adapting well and smoothly to something new is a positive indicator that the investment will be well used and a success. 

• User Adoption & Training: A good Salesforce partner trains your users in the use of the software, thereby increasing their understanding and efficiency. They will make deployment more effective, provide feedback on user adoptions, and make suggestions on improving productivity. They will train the users so that they are more confident and able to use the software more effectively. Most importantly, they will also be able to fix any issues as they arise and manage the users and usage of the platform, thereby maximizing customer ROI. Even later, a Salesforce support partner can advise you well on future integrations and expansions, based on their real-time experiences. 

• Data Manipulation: Having a good support and maintenance team for Salesforce is necessary to ensure proper operations. Salesforce support partners can help you with follow-up admin activities and advise you on how to expand your platform or make it more productive in the future. 

• Effective use of Reports & Dashboards: One of the most important features of Salesforce lies in its reports and dashboards. Good data entry practices and accurate reporting can aid a business in correctly identifying customer requirements, leading to effective responses from the businesses. Salesforce support professionals can correctly interpret business requirements and create reports to do this properly. 

• Troubleshooting: A Salesforce support partner is always there if you face issues with your platform. A Salesforce support partner is generally a certified professional with experience and knowledge so that they can analyze logs, and find and fix issues quickly & effectively. Employing their services can reduce downtime and improve the performance of your software by carrying out periodic maintenance activities. Even where a Salesforce support partner falls short, they’re able to raise a case with Salesforce Support and communicate the problem to the Salesforce Support teams effectively, so that they can reach a quick resolution. 

At this point, you may wonder why not get into a contract with a professional directly employed by Salesforce. Well, engaging a Salesforce support partner is way more economical than employing the services of Salesforce. Also, Salesforce partners offer a variety of packages and services that may not be available with Salesforce.