Publish date:

• 5th April, 2022

Today’s blog is about marketing departments, the Salesforce marketing cloud, and measuring the Rate of Investment or ROI via Salesforce Consulting. This useful and magical cloud-based tool provides digital marketing automation & analytics software and services. It is the most appropriate medium for curating relevant, customised journeys via different channels and electronic devices – allowing marketing teams to send the right message to the right audience at the appropriate hour. To begin with, the marketing cloud is a bouquet of features & studios such as social studio, journey builder, email studio, and data studio confirm Salesforce Consulting firms. 

The Marketing ROI allows the management of a company and its marketing team to evaluate how advantageous their marketing campaign has been. This is achieved by calculating the profit and revenue growth vis – a – vis the marketing channels. These channels incorporate e-mail, social media, and digital advertising. Finding out the ROI on your marketing is important for any business for strategic decision-making and remedial actions for the future. It also helps in strengthening ties with all stakeholders especially investors/funders who wish to know in “ black and white “ the returns on their financial investments in the company and its marketing. 

Ways to keep an eye on the ROI with the help of the marketing cloud: 

• Dashboard to monitor the same to be set up. With them being available, everyone gets a holistic view of how marketing pitches to the business’s success. With Salesforce Marketing Cloud, a number of reports and dashboards can be deployed and used that offer all types of data needed by the relevant stakeholders. All that data is food for thought and leaves nothing ambiguous. A single & unified source of truth is better than it being scattered across different legacy systems and tools. 

• Sync Marketing Cloud reports & Google Analytics 360. The integration between Analytics 360 and Marketing Cloud enables businesses to link client site engagement from Analytics 360 into your Marketing Cloud reports, where end-to-end views of client relationships are available to the users. In the Marketing Cloud dashboard, the single source of truth/view provides users with all the reports created via e-mail, mobile, advertising, and the web. Thus deep insights into the experience clients have with Marketing Cloud campaigns, from start to end are available for analysis. 

• Measure all activities individually. All companies that are doing well realise that segmentation of all KPIs is needed to monitor the effectiveness of the marketing team. Monitoring individual campaigns and all activities is important for realising the effectiveness of the Marketing Cloud. Measuring sales & lead volume against web visitors, the channels of traffic, the effectiveness of campaigns, and consolidated traffic at different time periods is advisable. For more info, Codleo Salesforce Consulting is always there for you.

• Calculate the ROI for your campaigns say Salesforce Consulting firms. If a brand uses Marketing Cloud & Sales Cloud, then Salesforce’s Campaign ROI Analysis Report is an important instrument to gauge how well a marketing campaign has done with the passage of time. This automated tool measures the return on investment & provides the marketing team with insights into the campaign’s strengths, shortfalls, and successful investments. Contact us for Salesforce Consulting.

In brief, Marketing Cloud is a must for any marketing team of a business, big or small, to get facts & figures regarding their efforts. Now, isn’t that important? Talk to Codleo Salesforce Consulting today and reinvent your processes.