Publish date:

• 10th October, 2023

“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” —  Quote by Michelle Stinson Ross, Managing Director of Marketing Operations, Apogee Results.

Marketers are magicians who conjure up beautiful imagery and alluring words. Assisting them as a magic wand is the intuitive Salesforce Marketing Cloud. This resource provides digital marketing automation & analytics software and services. Salesforce Marketing Cloud is the most appropriate medium for curating relevant, customised journeys via different channels and electronic devices – allowing marketing teams to send the right message to the right audience at the right hour.

By harnessing the power of Marketing Cloud, businesses get access to tools that enable them to run customised campaigns and maintain appropriate audience journeys. An experienced Salesforce marketing cloud consultant helps businesses comprehend the features of Marketing Cloud and how they can be used to their advantage.

Below is how a Salesforce Marketing Cloud Consultant can help with strategy:

• Journey Builder is leveraged to deliver an effective customer experience.  With Journey Builder, consultants assist in the creation of journeys for clients and deliver a consistent client experience while handling engagement & replies from different channels. Journey Builder is an essential tool of Salesforce Marketing Cloud which is very reliable and can transform client experiences in their lifecycle stages. Businesses can easily link the client engagement from varied marketing channels together to ensure clients are receiving the relevant message at the right time.

• Relevant content with email studio to reach potential leads. With the help of Email Studio, consultants can help you create and run appealing and creative emails, providing relevant content according to each customer segment. Using Email Studio would make you capable of preparing the right content for your potential customers, thus increasing the chances of getting their attention. The tool will enable you to prepare sophisticated one-on-one campaigns or even allow you to prepare a primary marketing campaign that you can run for your audience. It even helps you to categorize customer profiles depending on the data you have, thus enabling marketers to run personalized emails efficiently.

• Link your cell phone with different marketing channels in use with Mobile Studio. Trusted professionals can help you with Mobile Studio, which lets you easily integrate your mobile device with the different marketing channels you’ve been using. This will enable marketers to run an omnichannel marketing strategy. With the tool, you can deliver the right message to the right people, thus improving engagement and results. 

• Design personalised social media campaigns via social studio. With the Social Studio, a Salesforce Marketing Cloud consultant helps in the running of personalised campaigns for social media platforms that help convert leads into paying clients. This allows companies to obtain real-time insights into client requirements & experiences.

• Unify data with Dataroma. Thanks to Datorama, Salesforce Marketing Cloud consultants can help businesses collate marketing data & analytics to enable the marketing team to see it via a unified interface. It allows marketing teams to study & optimize prospects and pipelines in a robust manner.

Also Read: REASONS YOU NEED SALESFORCE MARKETING CLOUD