Publish date:

• 3rd August, 2023

"Any strategy that gets a message to rise above the clutter is terrific from the advertiser's perspective. Even if it's not much of a secret, it's still a pretty good marketing idea." — Quote by Josh Bernoff, a professional business writer

Marketers have realised that Pardot is a super tech tool that brings magic to their B2B marketing automation. Businesses are using it to optimise their marketing strategies and obtain improved marketing results with the aid of automation & personalisation. In the end, it is a time saver for marketing teams and empowers them to curate super strategies. In this blog, we stress the importance of the hire certified Pardot consultant.

What can a hire certified Pardot consultant do for your business if you are in the B2B domain:

• Enhance email marketing - Use an intuitive email editor to curate segmented lists and engage with clients at scale.

• Progressive lead monitoring -   Indulge in-depth lead monitoring with IP lookup, social media tracking, and AdWords

• Enable Prospect Nurturing - Personalise content based on client/lead personas with pre-built templates for smart prospect nurturing.

• Hasten the Sales Cycle – Undertake particular marketing & sales tasks with no human intervention or output, to hasten the sales process.

Benefits of a hire certified Pardot consultant for your business in the B2B domain:

• Simple email marketing - Access pre-built email templates to dispatch curated emails and content quicker.

• A holistic view of each lead or client – Obtain end-to-end data on each client to create a persona. This persona enables efficient communication and personalised engagement. This leads to increased sales as well as cross-selling and upselling.

• Monitoring all marketing campaigns – How does one know if a campaign has worked? Or isn’t working? Well, this is where a hired certified Pardot consultant works their magic. They can set up metrics to monitor the impact of all marketing campaigns to determine the ROI.

• Micro-segmentation of clients – Segmentation is passe. Now it’s the time to micro-segment your database. This is achieved with the services of a hire certified Pardot consultant. This paves the way for finer marketing campaigns that strike a chord and deliver results. Happy happy everyone.

• Customised engagement – Include every touchpoint of the customer’s journey and obtain insights to engage clients/leads in a more focused and personalised manner. Everyone demands it. So, let’s give it to them. No more cookie-cutter approach. Win the hearts and get their purses open with a personalised touch..

• Intelligent Sales Decisions – Relevant communication with the right client at the right time should be everyone’s mantra. This is enabled when you hire a certified Pardot consultant from a company like Codleo Consulting.

So, if you are inspired to hire a certified Pardot consultant to ace the Pardot game, get in touch. We have a talented team pool waiting to convert your business into a winning machine with Pardot and a hire certified Pardot consultant.

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