Publish date:

• 1st April, 2022

"Solve customer problems and make sure that the customer is representative of a large market and then you will have a pretty good formula." – Quote by Melanie Perkins, CEO of Canva 

The last two years (or the Covid-19 years), as well as 2022, have been disruptive for businesses worldwide irrespective of size, domain, or process.  We are hoping however that this year with more people being vaccinated, businesses can bounce back to pre-pandemic levels. It is time to onboard new marketing strategies that will get the cash registers ringing all the way to the bank. The Covid – 19 pandemic has transformed our lives and how we do business / work. The shift to virtual decision making and online transactions are two noticeable fallouts of the need for physical distancing, lockdowns, and Covid waves. In this blog, we are looking at news sales tactics that will be adopted by sales teams in 2022 and beyond 

• Videos for promotion. Video is a superb alternative to in - person product presentations & demonstrations – especially if the green signal has to come from different rungs in the ladder of a business. Making a slew of videos on subjects such as how your product or service works and the issues they resolve, will be a great time and energy saving activity. Bolstering the brand identity is achieved as well. Videos enable clients / leads to watch sales pitches at their own pace and time, and they can keep referring back to it to help them make up their minds. 

• Focus on virtual interactions. Since offices are not opening or working on a hybrid model, video conferences are here to stay, however much we despise them. Consider Leveraging the power of tech tools to link employees, sales personnel, and prospects remotely. This way interaction is enabled without the need for too much back and forth of scheduling as well saving time commuting and energy. 

• Hold digital events. Digital events are going to replace in-person events and will become a leading sales tactic in the near future.  It’s proving to be a hit to get a large number of people together, Covid protocols notwithstanding. Virtual conferences, seminars, and demonstrations have many advantages like quicker sign-ups, greater accessibility, and lower budgets. Start hosting virtual events where you invite prospects and sales team, publicize them via social media and email marketing campaigns. This way you can promote the event and generate a buzz. See it positively though in – person events do help with networking and personal touches I agree. 

• Reimagine the ideal client profile.  This is a good time to revisit the personas of your buyers with an emphasis on interests and their main issues. Re-examine the data of the year before focusing on prospect & customer behaviour. 

• Synchronize sales and marketing teams.  Get the teams to coordinate and collaborate.  No more silos. Use tech tools to get them working in a systematic manner that will lead to enhanced sales.  This is one of the important sales tactics for the coming years.