Publish date:

• 27th February, 2023

“ChatGPT has demonstrated impressive capabilities for natural language understanding and generation, which is essential for the development of advanced AI applications.” –  Quote by Huma Abidi, Senior Director of AI Software Products, Intel.

Chatbots like GPT are driven by a large cache of data & computing techniques to forecast to weave words together so that they make sense. They use a large volume of vocabulary & information, plus comprehend each word concerning context. This enables them to replicate speech patterns while displaying remarkable voluminous knowledge. It has become a hot conversation piece the world over and is being heralded as the latest tech savior. Many companies have joined the race and have or are developing their versions of it. Watch this space to see a glut of generative AI such as Salesforce's EinsteinGPT.

Salesforce is the world’s number 1 CRM (customer relationship tool) with a growing base of users from Fortune 500 firms to medium-scale companies in developing nations such as India and the African continent. It connects businesses with their clients in a more meaningful & personalized way says a Salesforce Consultant. It’s a tool every business worth its salt needs in its tech kitty. It has gone from strength to strength since its launch in 1999.

The coming together of these two technologies opens new vistas for businesses. How exactly would you say? Well, listed below are half a dozen ways that the coming together of the two will be an asset for us all says a Salesforce Consultant.

Below are some ways that Chat GPT can be useful with Salesforce as per Salesforce Consultant:

1. GPT can generate customized product or service suggestions for clients based on their previous engagements & purchases stored in Salesforce.

2. GPT can automate the curation of sales or marketing material like brochures, flyers, or presentations, thanks to client information parked in Salesforce. Isn’t that awesome says a Salesforce Consultant?

3. GPT will be used to automate the curation of client support FAQs or knowledge bases thanks to information parked in Salesforce and the history of engagement.

4. GPT can produce customized client service scripts or responses thanks to information parked in Salesforce and history of engagement.

5. GPT can produce customized marketing or sales emails thanks to client information parked in Salesforce. This is a great asset says a Salesforce Consultant.

6. GPT can produce customized product or service descriptions thanks to client information parked in Salesforce. Codleo is a leading Salesforce Consultant.

7. GPT can assist in the automation of client service reports or summaries thanks to client information parked in Salesforce. For more information, call a Codleo Salesforce Platinum Partner.

Mr. Mohit Sharma, Delivery Lead of Codleo Consulting, a leading Salesforce Consultant comments “Chat GPT is its baby phase and offers a lot of potential. However, it also has its deficiencies so one needs to use it cautiously. Relying on it with closed eyes is not a good idea.  Its many uses in combination with Salesforce CRM will make life easier for businesses”.

With the linkage of Chat GPT or its ilk with Salesforce, companies can automate & customize a swathe of tasks & processes, reducing the time consumed & enhancing the client experience. Do you have any comments on this “ hot topic of the day”? Write in with your comments and experiences.

Also Read: CHAT GPT AND ITS IMPACT ON SALESFORCE PERSONNEL