Publish date:

• 8th February, 2024

Conversion Rate Optimisation (CRO) is a method for improving a website’s performance by enhancing the volume of visitors who perform a needed action. This action known as a conversion, includes purchasing, filling out an online form, or subscribing to marketing material.  In brief, CRO is about increasing the efficacy of a website and converting a higher % of visitors into clients/prospects. A conversion rate is a key metric in CRO, representing the percentage of website visitors who complete a desired action. This ratio is arrived at by dividing the number of conversions by the total number of visitors and multiplying by 100. A higher conversion rate illustrates that more in the audience are taking positive steps, demonstrating the website’s intended business goals. Measuring a good conversion rate is reliant on different criteria such as industry, type of website, and the action being evaluated. While the median conversion rates differ, obtaining a rate that surpasses industry benchmarks is always welcome. Standard benchmarking against rivals & industry standards aids in measuring the efficacy of CRO efforts.

Where can Conversion Rate Optimisation strategies be used?

• Home page - Vitalising the homepage is important for curating a positive first impression & channeling visitors toward positive actions.

• Pages that contain prices - A defined pricing page does impact purchasing decisions, making it ideal for CRO efforts.

• Blogs - Improve the conversion power of blog pages with utilisation of compelling calls-to-action & prospect-generation elements.

• Landing Pages - Testing & improving landing pages are important as they are often the starting point for prospects & paying clients.

Listed below are the Conversion Rate Optimisation strategies:

1. Curate text-based Call To Action within blog posts. Embed inspiring & carefully placed call-to-action buttons in the blog content to drive read interaction. This is a great idea but how many of us are doing it? In my limited knowledge, not very many.

2. Put prospect flows on the blog. Use prospect flows— be it pop-ups or slide-ins—on blog pages to gather visitor data & convert them into prospects.

3. Perform tests on the landing pages. Carry out A/B testing on landing pages to mark the most compelling elements & layouts that fuel conversions.

4. Enable prospects to become MQLs. Channel prospects in the marketing funnel by offering useful content & nurturing them into Marketing Qualified Leads (MQLs).

5. Build workflows to boost the department. Create robust workflows to optimise communication & collaboration among various departments that are stakeholders in the CRO process.

6. Maximise top blog posts. Recognise & boost blog posts that drive high traffic, making sure that they are conversion-focused and in sync with business objectives.

7. Utilise retargeting to interact with website visitors.

Is this blog helpful to you as you plan your digital marketing strategy? If you are intrigued, contact Codleo for its comprehensive digital marketing strategies that are guaranteed to give your business and your brand a major leg up. We are standing by to help you on your way to success.