IMPROVING CRM EXPERIENCE – The Anywhere Experience

IMPROVING CRM EXPERIENCE – The Anywhere Experience

"Now is the time for us to look after the people who work for us. When a company steps up at a time like this, it builds loyalty, commitment, and long-lasting teams." – Quote by Arjun Agarwal.

Covid-19 keeps featuring in this column over and over again, I know it's boring and sounds monotonous. But the event of our lives and many generations is a part of our daily lives and businesses. Thus we have to talk about it and its effect on us all. In this blog, we look at how Salesforce CRM which is the world's number 1 Customer Relationship Management software has made changes to adapt to the current situation. By keeping their ears open, they have heard from their customer base on how to be more productive and keep their employees who work remotely engaged, occupied, and content.

Thus comes into play Salesforce anywhere the highlights of which are:

• Powered by ​Salesforce Customer 360, all of Salesforce applications pertaining to the domains of marketing, sales, commerce, service, and IT connect in one centralised place. Thus everyone in every team has the same view to the customer wherever they might be. Everyone is on the same page.

• The Salesforce anywhere application or app, inserts chat, alerts, comments, and video directly into the Salesforce experience. Thus no client feedback gets lost in the process.

• Their app development tools allow businesses to build, manage, and scale employee apps and services at the earliest and safely.

• Mulesoft allows data integration into salesforce

• Tableau allows teams to visualise and decode stacks of data

• Upgrading skills of employees is possible via their online training tool –Trailhead

Sachin Gangaputra based in Bangalore, working for an IT stary-up says "Salesforce anywhere is the most efficient tool for a company to allow its remote members to function as a unit. The physical spaces might be gone but we remain united in work & spirit thanks to CRM Salesforce".

The pandemic won't last forever but it has forced all of us to change our lives, business models, and how to be productive from home. We hope that the tools provided by Salesforce will help keep your team members busy from their homes, where they stay safe and physically isolated. Use the best tools to be an effective business even in these dark times with Salesforce CRM and its magical powers.

About the Author

RS Maan

RS Maan is a Salesforce certified business consultant with 18 years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.