Publish date:

• 26th March, 2022

As company owners, management, and sales personnel know very well by now, finding the best sales leads is looking for the proverbial “ needle in the haystack ”. It ain't easy for sure.  Our team has put together some suggestions on how to go about doing it in the most organic fashion. Discover for yourself how to find the best sales leads. 

Here are some excellent ways to find the best sales lead: 

• Recommendations by existing clients.  Get your existing clients to refer people/companies in their professional or social network. Since they are already happy with your service and familiar with you, they are most likely to recommend leads that are genuine and likely convert into paying customers.  Recommendations work out better as compared to cold outbound calling. Request the contact details of businesses/people that might benefit from your product or service, and how it would benefit them. Make sure to express your gratitude if the lead matieralises with a thoughtful/ unique gift that resonates with their personality / hobbies / interests. 

• Tap into your networks. Friends, relatives, neighbours, social media connections, and professional buddies all have their own networks/connections / associations. It’s so simple, leverage them in a simple & direct manner without offending or seeming like you are using them. They should be your first point of call when you set out to look for sales leads. You would need to detail the industry, company size, sales, income ranges, location, and so on to your network(s) so that they can mull at leisure and put you in touch with the right leads. As the connections of each person are mostly unique, by tapping into them you can actually get a good number of hot sales leads. It would be best to get them to introduce you to each of the leads via a medium of their choice where you are looped in. 

• Meet sales lead in event forums. Participating in seminars/conferences/forums whether physically or virtually is a great way to network & find b2b leads. From the various events available, select the ones you feel will see a large number of potential sales leads congregate. This is more viable with “in-person “ forums where you can network on a 1 on 1 basis. Carry your visiting cards and exchange LinkedIn IDs. Remember networking should not be all “business”. Bring out the human side of yourself. Be your natural self and let conversations flow organically. Don’t appear to be desperate. 

• Revisit closed and missed opportunities. Always keep leads that have gone cold for some reason or the other. As the old adage goes – never say never.  It’s always good to keep in touch with persons/companies that were on your radar but did not convert. Subtle and constant messaging will keep you in their vision, and who knows what the future may hold. These very companies / people may come your way down the road.