6 TIPS FOR USING INCENTIVES AND REWARDS TO BOOST ADOPTION

Publish date:

• 25th February, 2021

“Entrepreneurs love to view risk as binary. The more you put on the line, the greater the potential for reward.“ – Quote by Jason Fried, founder of a privately held web-based software development company. 

Have you just onboarded a new technology in your organisation? And is there resistance to the same from within the organisation (some people or many)? Are you at a loss on how to improve the adoption rate and ultimate success of the new digital / tech tool to improve work processes? Well, then, this blog is definitely for you. Here we look at some simple ways to achieve the same without much hassle.

1. Start by gauging the usage of the new tool by each member who is supposed to be using it. You can get metrics on frequency, quality of usage as well as any other measurable metrics you need to know, In Salesforce CRM, the same can be accessed by “adoption dashboards”. This is a free feature that comes with Salesforce. 

2. Make usage of the part of the job profile.  A sure shot way to get higher adoption is to reinforce that usage is part of the job profile, not an option. This way anyone already working or going to join the company understands the gravity of the situation. 

3. At times, harsh measures may be required to boost usage of the new tool/CRM, etc. It could be highlighting the adoption rates with departments and names listed and put up on notice boards, company newsletters, and so on. This will compel laggards to pull up their socks and get a better performance down the road. 

4. Create a rewards program within the company. Higher adoption and usage mean the accumulation of more points. The employees' cash in these points for gifts/prizes fixed by the company.

5. Reward leaders and mentors of departments based on their success rate. This will motivate them to be pro-active and encourage higher usage among their teams.

6. Get the company employees to meet in small groups to discuss issues and challenges, the highs and the lows of new tech tools and their usage. Good suggestions can be onboarded and the person rewarded in ways deemed fit by the company.  

Adoption cannot be rammed down the throat, it has to be a gentle and easy process, with the training of the new tool / product by experts to make all feel at home with the changes. As most people are not comfortable with change and new ideas, the feeling as the headline of the famous book is:  Who Moved My Cheese? So let’s make the process easier so no one complains about their cheese being moved.

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About the Author

Rahul Ray

Rahul is a seasoned consultant in travel, transport and hospitality sector subject matter expert with over 20 years of experience and constantly challenging himself to re-define travel distribution and channels, Dedicated Son, Love Nature and Politics both