WHY DO WE NEED A PARDOT IMPLEMENTATION PARTNER?

Publish date:

• 23rd March, 2020

Pardot Implementation Partner Qualities you should look for. Before choosing your Best Salesforce partner we will guide you through the complete process in which we will let you know about the following details.

• How Pardot Can Help Your Busines

• Features of Pardot

• What does Initial Pardot implementation include

• Why Pardot implementation is important

• Why do you need a Pardot Implementation Partner?

• How you can choose your partner

How Pardot Can Help Your Business?

Business today is full of interlocking parts. From online and offline marketing, sales techniques, and social media platforms, to the salesmen representing your brand at various client meetings, networking events, and tradeshows, there is a lot that comes with balancing a sales funnel.

The combined goal is to create hot leads that eventually become sustainable and profitable accounts. With Pardot Consulting & Implementation services, your business will succeed with marketing automation and reduced reaction time and this is where Pardot can come in handy.

Pardot is a B2B Marketing Automation by Salesforce. It just needs to be tailored to your marketing requirements and integrated with your existing systems and tools, such as social media platforms, company website, etc. where a lot of customer information is captured via interaction.

Here are some features of Pardot from which your business can be benefited

• Powerful Email Marketing

• In Dept Tracking

• Lead Nurturing

• Prospect Grading & Scoring

• Sales & Marketing Collaboration

• Ability to calculate ROI

• Salesforce Integration

What does Initial Pardot implementation include?

• Tracking Code Implementation: To be ready to track user and prospect activity, you will need the tracking code implemented on each page of your website.

• Custom Page Scoring: Right from the source, you will want to classify the priority pages on your website. There will already be a baseline scoring system in place which is built into Pardot.

• CNAME: Pardot landing pages are a large part of what makes Pardot so excellent. The CNAME enables you to put on a brand by choosing how your URL appears.

• Whitelist your IP: Let no email go to Spam! Be assured that all test emails don't get picked up in your company SPAM filter, whitelist your IP within Pardot.

• Import prospects: Let's get all the data you have collected in other systems, imported into Pardot so you can track their activities and create a primary hub for all your prospect data. Say goodbye to juggling between multiple systems.

• Upload content assets: Whitepapers, guides, checklists, infographics, etc. all should be hosted in Pardot. This enables you to track engagement.

• Lead assignment and distribution: As I mentioned earlier, you must meet with the sales team to discuss the best lead assignment and distribution process.

• Connect your 3rd party accounts: Whether it is Facebook LinkedIn or Google AdWords, you will be required to start integrating your other platforms into Pardot to allow for a more systematic overview of your marketing efforts and an integrated approach.

Why Pardot Implementation is Important?

Many marketing automation platforms offer a primary connector with Salesforce. However, there is a massive difference between that and Pardot's deep Integration with the Salesforce CRM. Every detail is important, and you cannot afford to lose a deal to your competitor just because some information got lost in translation because of say improper field mapping. Also, all your preceding efforts here and there do have high value, and that, Pardot understands. The Salesforce CRM-Pardot integration means you've got one super-charged marketing and sales platform, with stunning benefits, of which few we are listing here:

It enables your business to boost marketing-to-sales relationship performance. Your sales manager can take benefit from increased closure rates, and more in-depth insight into sales funnel performance and the Sales team can oversee the improved lead quality and better targeting capabilities.

Why do I need a Pardot implementation partner?

Many marketing automation platforms offer a primary connector with Salesforce. However, there is a massive difference between that and Pardot's deep Integration with the Salesforce CRM. Every detail is important, and you can’t afford to lose a deal to your competitor just because some information got lost in translation because of say improper field mapping. Also, all your preceding efforts here and there do have high value, and that, Pardot understands. The Salesforce CRM-Pardot integration means you have one super-charged marketing and sales platform, with stunning benefits.

So, you need a partner that is fully aware of all the implementation techniques. So, that you can fully utilize the tool to get as much ROI as possible

How you can choose your partner?

Before choosing the Pardot Implementation Partner you should look for partner experience in Salesforce and know more please visit this blog which contains all the information about Salesforce partner qualities

Conclusion

Pardot is the marketing tool your business needs.

Pardot is a powerful B2B marketing automation tool, and Pardot Forms is an excellent way of collecting information that helps you turn visitors into prospects. Keep the conversation going with autoresponder emails and skyrocket your sales to do so you need a perfect Pardot implementation partner so that you can fully utilize your Pardot.

Pardot implementation can be a complex and time-consuming process, and without the right expertise, it can lead to costly mistakes and missed opportunities. That's where a Salesforce partner specializing in Pardot implementation can help. With their deep knowledge and experience, they can ensure a smooth and successful implementation, provide ongoing support and training, and help you maximize the full potential of Pardot. Partnering with a reliable Salesforce consulting partner can give you peace of mind and the confidence to achieve your marketing goals with Pardot.

And you can find the Pardot Implementation Partner here:  AppExchange

Also Read: HOW TO OBTAIN MAXIMUM BENEFITS FROM PARDOT?

Need a Pardot implementation partner to maximize your marketing automation success? As a leading Salesforce consulting firm, Codleo Consulting's expert Salesforce consultants are here to streamline your Pardot setup and optimize its performance. Let us help you leverage Pardot's full potential and drive your marketing strategy to new heights. Contact us today to get started!

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About the Author

Anand Sharma

Anand is a Salesforce Evangelist, joined the Salesforce ecosystem in 2014 helping customers to be successful with Salesforce, and joined Codleo to share the goodness with even more developers all around the world. He is based in New Delhi, with his wife, and he tries to escape summers every chance he gets.