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Hello, welcome to our blog where we compare two marketing automation solution products: Hubspot and Pardot. Let’s start at the very beginning with getting to know each of the products. Hubspot is focused mainly on the ESMB space and is the creator of the term ‘inbound marketing’, which refers to a marketing strategy that brings prospects to you via content marketing. Pardot which belongs to the Salesforce family is also a marketing automation solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals.
If anybody is on the market looking to select a marketing automation solution and is confused over which one to go for, then read on as this blog is aimed at you.
Hubspot has a really well-designed trial and onboarding experience in the app that gives it good marks. They have managed to increase their footprint with over 2500 companies implementing and promoting this tool. Small teams can create leads from Hubspot by having tools built-in for creating and hosting web pages, optimizing pages for search, and sharing content on social media.
Pardot being a part of Salesforce comes with trust, security, and performance that thousands of companies have come to associate Salesforce with. It is the best-in-class first-party integration to Sales Cloud with a single sign-on, true bi-directional sync, 2-minute sync times, Lightning UI, and native Salesforce1 integration. It allows you to streamline Sales, Marketing, and Customer Service using Salesforce for a true 360-degree view of the customer. It is more popular and growing at a faster rate as compared to other rivals such as Hubspot. It is easier to use with an intuitive UI, wizards, default scoring/grading, email templates, out-of-the-box reports, and WYSIWYG editors. It provides true alignment between sales and marketing teams via Engage which is the only sales intelligence solution native to Salesforce and provides many email campaigns, real-time alerts of buyer activity, and instant reporting.
Hubspot markets itself as one tool that consolidates marketing automation, blogging, and website creation. However, its performance is not up to the mark forcing companies to use other tools such as Customer Relationship Management or CRM.
Second, With Pardot you can do inbound and outbound across social, blogging+SEO(WordPress), video marketing, webinars, trade shows, paid searches, online ads, etc to maximize your reach without compromising functionality. This is an advantage it has over Hubspot.
As you can see, there are two products offering the same solution. You need to pick one. Which would your company go for? It’s like asking someone to choose between an elephant and a deer during a tug-of-war battle. Ask Gurleen Kaur of Superlative Company based in Indore. She affirms quite seriously that “Salesforce is a trustworthy company which is omnipresent and its tools like Pardot the solution to our company needs”.
In the end, there is only one winner – Pardot. With its dynamic functions and the backing of Salesforce, the winner, in this case, takes it all. Do you use any of these tools? How has been your experience so far? Share with us and the wider Codleo community at the earliest.
About the Author
RS Maan
Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of Salesforce.com & Salesforce.org. In his spare time, he immerses himself in travel, books and spirituality.
