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The Necessity of Social Media MarketingThe Necessity of Social Media Marketing

How Social Media Marketing would be useful for startups

The Necessity of Social Media Marketing
How Social Media Marketing would be useful for startups

What is a startup? It is a company in the early stages of its development searching for a repeatable and expandable business tool. It’s meant to grow and extend faster. Social media is the top most channel to get your startup observed and enhance it as a brand.

There are almost 2 billion active audience on Facebook, 800 million among us are Instagram onlooker, Twitter is crossing 330 million followers, while 500 million professionals are using LinkedIn today. In this world of hyper connectivity, social networks play a crucial role.

In this contemporary world, role of digital marketing for startups is very essential. It can help you make social media a dependable channel of marketing for your business. Due to absence of social media presence many startups tends to fail. To be out of the box and to set yourself apart from your competitors, you have to increase your online presence. It can be done by using some of the social media strategies into your digital marketing campaign.

Social media is one of the main integral part of every successful digital marketing campaign. It is important for startups that are operating with low budgets in this jam packed market. It helps you by creating and raising brand awareness, generating leads, distributing interactive content, and boosting customer conversion rates. Social media marketing has huge potential to drive traffic, make your voice heard, build brand loyalty, get new leads and increase sale. There are many ways and tools to promote your content on social media. Making a proper social media strategy for your startup will make you connect with potential and current users in a more personalized way.

Social media is a great platform for startups but there are several points you need to keep in mind before starting:

  • Not to use all social media channels at the same time. You need to identify which social channel is best and will generate a positive impact on your business. You need to find out where your target audience is present. Your target might be using Facebook and LinkedIn but not Instagram.

  • There are many platforms which are niche specific and would be specific for your industry or brand. These sites usually focused on a highly specific subject. Some of these sites are Dribble, GrowthHackers.com and many more. Each social media channel has its own features and advantages.

  • You have to market your startup by using one of the main medium which is “content”. In digital marketing, content is the king. You have to post valuable and relevant content that catches the audience attention and help you to connect with them. It is the best way to get connected with people and convert them into our customers.

  • You need to focus what’s on trending. Always keep an eye on the latest trends and see which one can help you to maximize your startup or brand. Find out interest of your customers and start sharing relevant content which is currently popular within your niche or company.

  • Your social media post should be mobile concentrate as people tend to use their mobile more than their desktops. Mobile users can actively peak at anytime of the day while desktop users mainly performed their activities during the working hours of the day.

  • After posting your content don’t think your work is finished. Tracking your data is as much important as posting your data. You should always look at your social metrics and see how much reach, impression, engagement and views you are getting.

  • Avoid posting your content at that time when your audience isn’t really active on social media. Observe and post on the time when you can get the maximum no. of engagements. Focus on relations not on followers and always be active on all your channels.

  • Collect instant feedbacks by observing your customer’s discussions. It serves as a guiding resource for your growth. Their opinion means a lot to improve your marketing approach.

About the Author

author
Rahul Ray

Rahul is a seasoned consultant in travel, transport and hospitality sector subject matter expert with over 20 years of experience and constantly challenging himself to re-define travel distribution and channels, Dedicated Son, Love Nature and Politics both

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