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Brand awareness and its importance for organization

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Brand awareness and its importance for organization

Before anything, first of all, let’s learn what brand awareness actually is.

In simple words, brand awareness is the probability that how much customers can recognize your brand either by its name or by the availability of its product. It is the key factor to evaluate the customer’s behavior and interests. It includes both brand recognition and brand recall. Building brand awareness is the one secret to expanding the business by promoting new products or recovering an older brand. For example, Apple, Coca-Cola, Samsung, Microsoft, Nike are some of the popular brands which are on the mouth of every second person. Wondering? What these brands did to reach up to this level.

So there are some simple tricks and tactics used by every organization to create brand awareness.

  • Word-of-mouth: It is one of the powerful ways to promote a brand as the more people talk about your brand the more likely they will remember your brand which can directly help you in driving people towards your brand and products. So let people talk about your product.

  • Concentrate on Product: Always fulfill your customer’s requirements and deliver the products as per their needs only because a product is the center point around which a powerful brand revolves. So before creating brand awareness create a powerful product that can compete for you in this race of brands.

  • Perform SEO and Keyword research: To create brand awareness you really need to be found on Google. And the sole way of doing this is to perform SEO and keyword research. Through keyword research, you will get an idea about what people are searching for and what are the keywords your brand should use to lift up its rank on search engines. SEO and keyword research are slow yet the most effective ways of building brand awareness.

  • Social media is a weapon: Engage more & more on social media platforms and let your target audience find you. Meet your audience on every social handle and tell them about your product by sharing or posting relevant content. Try running different contests and offer them rewards to expose your brand up to a higher extent.

Now let's discuss why brand awareness is so important for any organization or business.

  • Influencer marketing: Conjoin with people/influencers who are interested in and passionate about your business and services for promotion. As content created by influencers is more impactful than content created by any brand or company. So making use of influencers can directly help you in reaching right out audience and promoting your brand among them.

  • Increased Sales and productivity: Brand awareness is the major strategy to boost your customers in the market which will directly increase the conversion rate resulting in high sales and productivity. Create your brand awareness by opting for simple digital marketing tactics to generate more leads.

  • Construct brand equity: Brand awareness will improve your customer's experience, building good brand value and so as to brand equity. The higher the brand value more will be brand equity.


  • Builds a strong network web: If planned well, brand awareness can spread as quickly as fire and can cover your overall market which will help you in building a long chain of network among the customers and various industry leaders. The increased network will again make your brand visible and easily recognizable by people.

  • Builds trust: People follow each other especially when it comes to brands where people have a good experience. They tend to move to places where they find more people. So, a good experience will build people’s trust in your brand even if they haven’t used your services or product. Through this, you can maintain your previous customers and attract more customers.

Also, read why social media marketing is useful for startups to create a big brand.


About the Author

RS Maan

Maan joined Salesforce Ecosystem in 2008 with entry of Salesforce in APAC region. He worked on many of the underlying Salesforce Products & it’s functionality, including Heroku, Chatbots, and Einstein before leading Codleo Consulting - Leading Partner of & In his spare time, he immerses himself in travel, books and spirituality.

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