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Benefits of Salesforce EinsteinBenefits of Salesforce Einstein

Benefits of Salesforce Einstein

Benefits of Salesforce Einstein
Benefits of Salesforce Einstein

“Throughout the business world, every company these days is basically in the data business and they’re going to need AI to civilize and digest big data and make sense out of it—big data without AI is a big headache.”

–Kevin Kelly, Co-founder of Wired

Before elaborating about the Benefits of Salesforce Einstein let me guide you through the topic which will be explained in this blog.

 

  • Understanding of AI and how it can help your business.

  • The reason why Salesforce Einstein / AI is on every lip

  • Which Department can be benefited From Salesforce Einstein

  • Why should anyone invest in Salesforce Einstein

  • How Business owner can be benefited from Salesforce einstein

  • How Salesforce Einstein Bring AI to all of us?

  • Is Salesforce Einstein Good?

 

Understanding of AI/salesforce einstein and how it can benefit your business.

 

What do Siri, Amazon product recommendations and Waze have in common? Any guesses? If no, the answer is Artificial Intelligence or simply put AI. These three are examples of AI in our daily lives. All of us who are using a computer, smartphone, or other smart device is already using AI without realizing it. Siri is your personal assistant using voice processing while Amazon suggests products using machine learning algorithms. Let’s understand what Artificial Intelligence is in simple layman words.

It refers to the concept where machines “think like human beings”.  Machines are able to perform tasks like reasoning, planning, learning, and understanding language.  It works on a technology known as “machine learning”. Machine learning is the concept of having computers learn from data with minimal programming. This is not to say that AI is going to replace humans and their brains anytime soon.  It just makes our jobs easier and productive.

 

Here are some reasons why Salesforce Einstein / AI is on everyone’s lips:

 

  • Data processing has become cost-effective

  • The consumer used mobile applications have seen major improvements

  • Increase in performance

Salesforce Einstein / AI is beneficial for the following departments in any organization:

Sales - AI enables them to predict new opportunities and delivering a superior product based on an analysis of what the customers are seeking.

Marketing – Customer experiences are personalized like never before

Information Technology – smarter and easy to use apps for customers and employees can be created using AI.

This brings us to the product launched by Salesforce – Einstein, named after Albert Einstein, the famous German-born theoretical physicist. Salesforce Einstein is a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world's smartest CRM. With Einstein, the world's #1 CRM is now the world's smartest CRM and it brings intelligence to all of the clouds.

 

Why should anyone invest in Salesforce Einstein

This tool can be used to predict the future value of things for example property prices in a condominium complex in East Delhi or the stock portfolio of a blue-chip company in Europe.

  • Predictive scoring – Einstein scores come up analysis on what basis they were arrived at as well as the reasons for the scores.
  • Smarter recommendations – Einstein can make smarter recommendations for any product or service category, for example, the color of clothes appropriate for job interviews and so on.

One of the beneficiaries of Salesforce Einstein is Mr Manjit Gill of Chennai, India who runs a leading garment export business of clothing to the Middle East. He has leveraged the power of AI, salesforce Einstein to take this company to higher profits as it guides him to smarter choices.

Salesforce Einstein has revolutionized the concept of AI and made it easy for any organization within their CRM. Therefore a company may or may not have data-scientists of their own. It makes no difference.

The customer-centric approach of Salesforce Einstein enables a company to sell the right product at the right time to the right customer. It enables the servicing of a customer by the right person in the right department. It allows a company to market itself on the right channel at the right time using the best content. The company benefits by automated workflows as well as timely & relevant suggestions for its customers to allow it to gain an edge over its rivals.  Shouldn’t your company be in the same position?

 

Benefits Salesforce Einstein brings to the business owners the following

 

  • Automation - AI automates those processes which are repeated over and over using the same solutions.  This makes life easier and frees up team members to perform valuable daily tasks.
  • Predictions - The outcome of a series of interactions gives your company the edge of rivals who do not have this tool.
  • Discovery – New insights into customer base are obtained faster and easier by various teams such as service agents, sales, and marketing.
Einstein brings AI to all of us by:

 

  • Democratizing AI so every business user can get smarter and more predictive

  • Bringing intelligence to all Salesforce apps and making the Customer Success Platform smarter

  • Allowing developers to embed intelligence in every app.

Is Salesforce Einstein Any Good?

With an AI-first platform like Salesforce, companies can build intelligent apps across the entire continuum of code — and rest assured that intelligent data modelling, tracking, and monitoring are built into every app.

Salesforce Einstein is the first comprehensive AI for any CRM in the world, designed to help every firm be smarter and more in tune with its customers. Einstein is powered by machine learning, deep learning, predictive analytics, natural language processing, and data mining. Its time you invested in one now.

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About the Author

author
RS Maan

RS Maan is a Salesforce certified business consultant with 18 years of experience in Business Development, Account Management, Market Research, Sales & Strategy Development, Leadership & Operations in the IT software industry.

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